Professional Mandates.
JAN 2026 — PRESENT
Social Growth Mandate (Media Strategy)
Yalla TV · Dubai, UAE
- **Massive Audience Scaling**: Orchestrated the organic social media strategy that skyrocketed monthly views from 3,000 to over **11,000,000+** across Instagram, TikTok, LinkedIn, and Threads.
- **AI-Driven Content Creation**: Leveraged advanced prompt engineering (Gemini/Antigravity) to design dynamic, complex news templates from scratch for real-time global event publication.
- **UI/UX Redesign**: Spearheaded the front-end overhaul of the Yalla TV website, implementing technical SEO frameworks to maximize inbound intent.
Y PROD
JAN 2026 — PRESENT
Digital Strategy Lead (B2B & B2C)
Yalla Productions · Dubai, UAE
- **Conversion Architecture**: Leading digital rollout for high-profile multi-million dollar mandates, specializing in high-velocity conversion funnels.
- **Executive Branding**: Engineered thought-leadership infrastructure for C-suite executives, including content strategy and LinkedIn scaling for leadership.
- **B2C Direct-Response**: Deployed automated WhatsApp marketing systems (Libromi Connect) to drive immediate, high-intent lead generation.
ACODEZ
JUL 2024 — AUG 2025
Production Lead & Talent Coach
Acodez IT Solutions · Kozhikode, India
- **Team Leadership**: Mentored a 8-person multidisciplinary production unit (videographers, editors, designers).
- **Workflow Optimization**: Directed end-to-end production pipelines for diverse digital media campaigns.
INMAKES
MAR 2024 — JUN 2024
Performance Marketing Associate
Inmakes Infotech · Kochi, India
- **Paid Dominance**: Scaled lead gen via optimized Google Ads and Meta platform mandates.
- **ROI Optimization**: Maximized campaign efficiency through deep data-driven marketing forensics.
